AI for Marketers: Customer Research That Actually Gets Used

By Jordan Taylor

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You just got out of a meeting where leadership asked, "What do our customers actually want?" You have survey data from six months ago. You have interview transcripts nobody's analyzed. You have a persona deck that was built in 2023 and hasn't been updated since. And now you have a week to come up with insights that will shape the next product roadmap.

Here's the reality: 73% of marketers say they don't have enough time for research. Survey data sits in spreadsheets unanalyzed. Customer interviews are time-consuming to conduct and even more time-consuming to synthesize. The insights are always needed yesterday.